At the time when Bonanza was established, not many people wore readymade clothes in Pakistan. Traditional tailor’s stitched clothes were more popular. Today almost everyone goes for ready to wear clothes. In today’s fast moving world no one has the time to visit the fabric shop and purchase suitable material, think of or select a style and then give it to the tailor and wait hoping for the best. With Bonanza’s large selection, one can just walk into one of House Of Bonanza out let and pick up ready made clothes for the entire family. Clothes that are in tune with the latest fashion and are reasonably priced. The readymade garment manufacturers are armed with scissors and seam, fabric and flair have won the wardrobe war and there is no doubt that Bonanza is one of the conquerors in this war. Primarily, Bonanza is more known in the men’s apparel industry throughout Pakistan but lately Bonanza decided to enter the already flooded woman fabric and prêt collection sector. In February 2011 Bonanza launched its first designer series lawn and to the surprise of many had a very successful launch. It was equally praised by the classes and masses. In March/April 2011 Bonanza participated at the PFDC Sun silk Fashion Week in Lahore to launch its Prêt collection and once again got accolades from all and sundry. Since the response at the fashion week was overwhelming, Bonanza made the decision of introducing its prêt collection at some of its own retail out lets.
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