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The House of HSY proudly announces its debut collection of lawn prints, “The World of HSY”, available for retail through nationwide exhibitions and at fabric outlets from the first week of April 2011.An extension of HSY’s prêt a porter philosophy, The World of HSY prints will be retailed as an unstitched range of complete ensembles. Priced competitively with twenty designs within the collection... and each design available in three distinct colour palettes, The World of HSY Prints endeavours to bring forward the fashion houses’ coveted aesthetic to a larger audience of women in Pakistan, through this accessible brand.
With a mélange of textures, patterns and hues, the first World of HSY collection will include a diverse assortment of prints present in each ensemble allowing the consumer to mix and match instead of remaining confined to a single print outfit. Furthermore, having achieved much success and critical acclaim for their menswear, The World of HSY is also including specific unisex cotton prints within their debut collection to also cater to their ever increasing male clientele. Source
With a mélange of textures, patterns and hues, the first World of HSY collection will include a diverse assortment of prints present in each ensemble allowing the consumer to mix and match instead of remaining confined to a single print outfit. Furthermore, having achieved much success and critical acclaim for their menswear, The World of HSY is also including specific unisex cotton prints within their debut collection to also cater to their ever increasing male clientele. Source
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